DentistryIQ ergonomics e-book
Gated editorial e-book · Editorial direction · Copywriting · Production leadership
Gated digital feature designed to grow audience engagement and drive email acquisition.
What I contributed
- Identified high-value topics based on audience interest and performance signals
- Wrote headline and introductory copy to establish a clear hook and framing
- Directed SME contributions and shaped content for clarity, flow, and usefulness
- Partnered on design and production to ensure a cohesive, high-quality final asset