The Bottom Line newsletter
Newsletter · Content strategy · Editorial judgment
Twice-weekly newsletter for Dental Economics, focused on surfacing high-value, practical content for dental professionals.
What I contributed
- Selected and prioritized articles based on audience value and engagement patterns
- Wrote subject lines and editorial framing to improve clarity and drive opens
- Established a consistent standard for what was worth including vs excluded
- Used performance signals to refine content selection and positioning over time
Focused on high-signal, actionable content rather than volume or generic thought leadership.