Conversation Design & Systems Thinking
Selected work focused on designing structured interactions, decision flows, and systems that help users navigate complex tasks.
The Content Decider Voiceflow chatbot
A Voiceflow chatbot that guides small content teams through goals, audience, channels, and tone, then evaluates messy content ideas and recommends what to publish next.
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IVR intent routing and fallback flows
Two annotated sample flows demonstrating NLU-based intent routing, confidence thresholds, graceful fallback handling, and escalation logic for a healthcare member support IVR.
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Editorial & Content Strategy
Selected work where I’ve written, edited, directed, or shaped content—focusing on clarity, usefulness, and what’s actually worth publishing.
The Bottom Line newsletter
Twice-weekly newsletter for Dental Economics, focused on surfacing high-value, practical content for dental professionals.
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DentistryIQ ergonomics e-book
Gated digital feature on the DentistryIQ website designed to grow audience engagement and drive email acquisition.
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Hogan Assessments corporate brochure
Corporate brochure designed to introduce Hogan Assessments and communicate core offerings to prospective clients.
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Hogan Assessments safety e-book
A research-driven ebook promoting a report that translates complex safety and personality data into a clear, compelling story—connecting human behavior to real-world risk, outcomes, and ROI.
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Dental Economics & RDH magazine covers
Led messaging and contributed to creative direction for cover packages across two national dental publications.
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Video & Creative Strategy
Selected work leading creative production across video projects, from concept through delivery.
Video production: Creative direction & project leadership
Led creative production across a range of video projects, managing cross-functional teams and ensuring alignment from concept through final delivery.
- Assigned creative teams and coordinated project timelines
- Reviewed scripts, storyboards, and rough edits to guide direction
- Partnered with stakeholders and clients to align on creative approach
- Oversaw QA and final delivery to ensure high-quality output
AI enablement: Public tutorials + tips
AI enablement: Public tutorials + tips
Short, real-world AI tips designed for busy professionals—focused on prompt patterns, decision support, and making AI more useful, less scary.
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AI-assisted editorial workflow system
Coming soonA set of repeatable frameworks and checklists that make high-volume content easier to plan, edit, and ship—without sacrificing quality or voice.
Planned: templates, decision logs, quality gates, and examples of AI used responsibly in the workflow.
Want something specific? Email me at saradjoyce@gmail.com.